As conference and tradeshow season ramps up, it’s crucial to approach each event with a sense of due diligence, especially when representing a company that has invested in you to showcase their brand.

Finding Your Happy Place

In the world of sales, where targets and quotas often dominate the landscape, it's not uncommon for sales professionals to occasionally step into the realm of marketing. This crossover can occur naturally, especially when salespeople have a deep understanding of their customer base.