The Hidden Gold of Tradeshows: How to Make Every Booth Visit Count!

Oct 23

As conference and tradeshow season ramps up, it’s crucial to approach each event with a sense of due diligence, especially when representing a company that has invested in you to showcase their brand. The “fun part of sales” lies not just in meeting current clients or landing new prospects, but also in uncovering key insights that contribute to your personal growth.

While attending a tradeshow, take the time to observe other exhibitors. What do their booth displays look like? How is their literature presented? Are their giveaways innovative? Look for common ground that could spark future collaborations. Networking with fellow exhibitors can lead to valuable introductions and shared insights, fostering a sense of camaraderie that enriches the experience.

The Traveling Saleslady Merch

Have you ever felt that a tradeshow was a flop? I certainly have. But I firmly believe that "if you look, you find." During one show, I stumbled upon a stress reliever shaped like a tennis sneaker. It was so adorable that I couldn’t resist asking the vendor for one, and it ended up sitting on my desk for quite some time. Little did I know, this discovery would lead to the creation of The Traveling Saleslady brand, where signature red tennis shoes became a central theme. This serendipitous find prompted us to explore stress relievers as promotional tools, ultimately leading to the perfect match for our brand!

These small discoveries and steps forward signal growth, even if they seem minor at the time. For those gearing up for a busy fall tradeshow lineup, I encourage you to seize every opportunity. Keep your eyes open as sometimes the best finds are right in front of you.

Travel safe, enjoy the experience, and remember to follow The Traveling Saleslady on LinkedIn, Facebook, Instagram, and YouTube!

Signed,

Your Favorite Traveling Saleslady!